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First Store Ever ... Mimi Essentials Opens Its Doors at The Court in King of Prussia on January 7th

PRNewswire
PHILADELPHIA
Jan 6, 2001

Mimi Essentials™ for maternity announces the Grand Opening of its first store! The new store located at The Court in King of Prussia will focus exclusively on the Mimi Essentials line that was previously available only as a department within Mimi Maternity® stores.

The product line is comprised of the most essential fashion items of the season, made available at excellent prices. The brand's shirts, pants, skirts, and jackets are priced from $18 to around $50, using quality fabrics such as 100% pure cotton knits, matte jersey, stretch cottons, and stretch denims, even a great new $44 stretch poplin shirt is now available! Essential colors, like black, stone, periwinkle, rose, lilac, and gray, can easily be mixed and matched.

"The pregnant woman is like the woman whose house just burned down and has nothing to wear. Mimi Essentials™ for maternity provides the essential pieces for her new wardrobe," asserts President Rebecca Matthias. "Our customer told us she wants super-quality clothing at excellent price points, and here they are."

Products are also available online at http://www.mimiessentials.com/, and in 73 Mimi Maternity® retail shops select Motherhood® stores. You can also locate the nearest retail store by calling 1-877-mimimom, or on the store locator on the web.

Mimi Essentials™ for maternity is a member of the Mothers Work, Inc. group of companies. Mothers Work, Inc. is the leading designer, manufacturer and retailer of maternity fashions in the U.S. with more than 745 stores in all 50 states and Puerto Rico and five stores on line including www.maternitymall.com. Leading brands include A Pea in the Pod®, Mimi Maternity®, and Motherhood Maternity®. The $366 million publicly- traded fashion retailer reported sales growth of 22+% in fiscal 2000 (ended Sept 30, 2000), an earnings leap of 71%, and has reported 23 consecutive quarters of comparable store growth.

Note to Editors: For color photos please contact Tomii Crump at phone number above.

Mothers Work press releases available through Company News On-Call at http://www.prnewswire.com/comp/581877.html or by fax, 800-758-5804, ext. 581877.

CONTACT: Tomii Crump of Mothers Work, 215-873-2237, tcrump@motherswork.com

SOURCE: Mothers Work, Inc.

Contact: Tomii Crump of Mothers Work, 215-873-2237,
tcrump@motherswork.com

Website: http://www.motherswork.com/

Website: http://www.mimiessentials.com/

Website: http://www.maternitymall.com/

Company News On-Call: http://www.prnewswire.com/comp/581877.html or fax,
800-758-5804, ext. 581877


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